Search engines read uniform resource locators (URLs), looking for keywords in them. For instance, if you have a web site with the domain name computer-equipent.com and someone search at Google for "computer equipment", Google sees computer-equipent.com  as a match; because a dash appears between the two words Google recognizes the words in the domain name. (Google also interprets periods and slashes as word separators.) If, however , you run the words together "computerequipent". Google doesn't regard the individual words as individual words; it sees them as part of the same word. That's not to say that Google can't find text within words- it can, and you sometimes see words on the search results pages partially bolded when Google does that - but when ranking the page, Google doesn't;t regard the word it found inside another word as the same as finding the word itself.

So, putting keywords into the domain name and separating keywords with dashes provides a small benefit. Another advantage to adding dashes between words is that you relatively easily come up with a domain name that's not already taken. Although it may seem like most of the good names were take long ago, you can often come up with some kind of keyword phrase, separated with dashes, that's still available. Furthermore, search engines don't care which first -level domain you use; you can use.com, .net.biz.tv or whatever; it doesn't matter.

When Gegrafixx.com registers a domain name for you, rest assure that it has undergone market research in order to maximize the potential of your business growth.